Max Profile_seated.jpg

Vision. Strategy. TACTICS.

Wealth Management for $1-20m SGD

Are you ready to ignite your finances?

There is plenty of information on the internet about how to retire early on $50k SGD per year, or save every penny you earn by living like a monk. But there’s not much to help those in the fortunate position of having $1-20m SGD to invest.

I’m passionate about educating people about personal finances and investing so this site will cover lots of topics to help you make better decisions around money. Your money has the potential to change the lives of you and your family and possibly future generations - I want to help you do just this.

I will cover:

  • Lifestyle financial planning: the intersection of life and money

  • Investing basics: how to approach the stock market

  • Impact of fees: what to look for and how to minimise

  • Special considerations for business owners

  • Approaches for senior management in banking or professional services firms

Latest Blog Post: Some Good Advice

In today’s climate of one-page financial plans, bargain-basement fund pricing and automated investment management tools, you may wonder whether you still need a living, breathing financial advisor.

You do. But with a twist. Are you thinking about advice that’s focused on how to make a killing on hot buy/sell recommendations? If so, you are correct – you don’t need that. You never did.

Instead, you need good advice.


Max Keeling, ACA

Max profile_CM_1.jpg

I am Head of Expat Advisory at Providend Ltd, Singapore. This site shares my personal opinions about lifestyle financial planning and investing.